How’s Vivian doing these days? I’m doing amazing! I’ve been feeling very energized and busy, but also fulfilled. I have really been prioritizing finding and maintaining balance in my life. I’ve always been quick to say yes, but I’m challenging myself to only commit to what truly feels right versus what I’m initially excited by — which apparently is too many things for one person. I have been building my schedule around things that are important to me, like time in nature, working out, hanging out with friends, etc. Where is your favorite place to be? I love being on Kaua’i. I feel the most stripped of distractions when I’m there, and I’m able to be fully present with my friends, family, and self. I love being surrounded by the mountains and trees, and being in the water. It’s the one place I can truly rest and let myself do nothing. And...

We tagged along with Griffin Colapinto while he was having lay-day in between heats in Tahiti to see what he’s got going on these days. We had a chat, had some surfs, hit some balls, and of course watched some sunsets. Have a watch to get to know our supernatural co-owner Griffin Colapinto. And don’t forget to tune into WSL finals sept 8-16 as Griff competes for the world title in his hometown of San Clemente!

After a 10-year hiatus, co-owner Selema Masekela returned to host the 2023 X-Games alongside fellow Hume co-owner Jason Ellis, and skateboarding legend Tony Hawk. The two met up to talk about their experience on Jason’s podcast.  

Meet Lupita, award-winning actress and activist based in New York City. Watch as she takes you along her skin routine as she gets ready for a Paris dinner party.   View this post on Instagram A post shared by Hume Supernatural (@humesupernatural)

Follow along as we cruise around Venice with our co-owner, ambassador and creative powerhouse, Julian Martin. We fire off questions, get a behind the scenes look into a studio shoot and find out everything from how he got his start to how to perfectly wrap a day. This is Julian, uncapped.

As part of our Coconut Coast rollout, we collaborated with legendary surf filmmaker Taylor Steele to create a series of shorts featuring co-owners Griffin Colapinto and Nora Vasconcello. Check out the shorts here:   

Find your own paradise with our playlist inspired by our latest scent, coconut coast.

Surfing has been ingrained in hume since day one. While our ingredients are born from the desert the ocean is our backyard and playground. That’s why we’ve partnered with best in class ocean researchers, professional surfers, ex pro surfer now DJ, photographers and now to round out the list Taylor Steele, award winning director, who’s been capturing and shaping surfing culture for over 30 years. From the momentum generation in the 90’s to Stranger Than Fiction in ‘07, Taylor has been at the forefront of redefining how surf films get made and documenting the stories within them. From the momentum generation in the 90’s to Stranger Than Fiction in ‘07, Taylor has been at the forefront of redefining how surf films get made and documenting the stories within them. We’re pleased to announce our newest supernatural ambassador, Taylor Steele, as our creative partner

Today Hume Supernatural, furthering its mission to bring effective, science based, and biobased personal care and skin care products to consumers, announced a partnership with Sirenas, a biotech company which conducts ocean research to discover nature-based ingredients.  Sirenas has built one of the world’s largest and most unique collections of marine organisms and plants from diverse ecosystems and geographies, with unique functionalities and applications in health, wellness, personal care and skin care. This is the first such partnership for Hume, which will gain access to the Sirenas repository of ingredients.  “In creating Hume Supernatural, our vision was to reimagine personal care through nature-based science.  Our inspiration originally came from the unique plant species which can survive and thrive in earth’s harshest ecosystems, so having the opportunity to tap Sirenas ocean research and apply nature’s wisdom in our products is not only exciting, but strategically aligned with our mission,” said Hume...

Whether you’re looking for something for you or the ones you love, we’ve got a little something for everyone. We couldn’t choose a favorite, so we asked a few of our friends to share what they’ve been loving. Get ready give the gift that keeps on giving… and to smell really, really good.     kelly shop her go-to: mixed quad pack “I’ve had the whole family testing out Hume's all-body deodorant balm and been blown away by the results.” stef shop her go-to: supernatural starter pack “hume keeps me fresh through spontaneous travel, killer workouts,& excessive outfit changes!” lily shop her go-to: desert bloom all body deodorant “Right now my favorite Hume product is the desert bloom all body deodorant. I love it!” kelia shop her go-to: amber woods biome buddy “I’m a mother, I’m a wife, I’m a surfer, and I’m a huge Hume fan, I’ll never be able to...

Reggie Rocket reincarnated, cat lady, artist, gummy candy/solitaire addict, and one of the most entertaining humans, let alone skaters, today.     "Living Supernatural to me is forging your own path, finding your own success based on your inner drive and then getting to share that with the world."     See the whole story + some behind the scenes footage here

Hume co-owners and supernatural siblings Griffin and Crosby Colapinto have caught the surf world's attention with their shared atmospheric talent. The pair's rise to fame, their relationship with surfing and each other is the subject of Stab's latest short-film titled "DNA: The Colapinto Brothers"