We tagged along with Griffin Colapinto while he was having lay-day in between heats in Tahiti to see what he’s got going on these days. We had a chat, had some surfs, hit some balls, and of course watched some sunsets. Have a watch to get to know our supernatural co-owner Griffin Colapinto. And don’t forget to tune into WSL finals sept 8-16 as Griff competes for the world title in his hometown of San Clemente!

After a 10-year hiatus, co-owner Selema Masekela returned to host the 2023 X-Games alongside fellow Hume co-owner Jason Ellis, and skateboarding legend Tony Hawk. The two met up to talk about their experience on Jason’s podcast.  

Meet Lupita, award-winning actress and activist based in New York City. Watch as she takes you along her skin routine as she gets ready for a Paris dinner party.   View this post on Instagram A post shared by Hume Supernatural (@humesupernatural)

Follow along as we cruise around Venice with our co-owner, ambassador and creative powerhouse, Julian Martin. We fire off questions, get a behind the scenes look into a studio shoot and find out everything from how he got his start to how to perfectly wrap a day. This is Julian, uncapped.

As part of our Coconut Coast rollout, we collaborated with legendary surf filmmaker Taylor Steele to create a series of shorts featuring co-owners Griffin Colapinto and Nora Vasconcello. Check out the shorts here:   

Find your own paradise with our playlist inspired by our latest scent, coconut coast.

Surfing has been ingrained in hume since day one. While our ingredients are born from the desert the ocean is our backyard and playground. That’s why we’ve partnered with best in class ocean researchers, professional surfers, ex pro surfer now DJ, photographers and now to round out the list Taylor Steele, award winning director, who’s been capturing and shaping surfing culture for over 30 years. From the momentum generation in the 90’s to Stranger Than Fiction in ‘07, Taylor has been at the forefront of redefining how surf films get made and documenting the stories within them. From the momentum generation in the 90’s to Stranger Than Fiction in ‘07, Taylor has been at the forefront of redefining how surf films get made and documenting the stories within them. We’re pleased to announce our newest supernatural ambassador, Taylor Steele, as our creative partner

Today Hume Supernatural, furthering its mission to bring effective, science based, and biobased personal care and skin care products to consumers, announced a partnership with Sirenas, a biotech company which conducts ocean research to discover nature-based ingredients.  Sirenas has built one of the world’s largest and most unique collections of marine organisms and plants from diverse ecosystems and geographies, with unique functionalities and applications in health, wellness, personal care and skin care. This is the first such partnership for Hume, which will gain access to the Sirenas repository of ingredients.  “In creating Hume Supernatural, our vision was to reimagine personal care through nature-based science.  Our inspiration originally came from the unique plant species which can survive and thrive in earth’s harshest ecosystems, so having the opportunity to tap Sirenas ocean research and apply nature’s wisdom in our products is not only exciting, but strategically aligned with our mission,” said Hume...

Whether you’re looking for something for you or the ones you love, we’ve got a little something for everyone. We couldn’t choose a favorite, so we asked a few of our friends to share what they’ve been loving. Get ready give the gift that keeps on giving… and to smell really, really good.     kelly shop her go-to: fragrance free biome buddy "I finally found a clean deodorant that I can trust. Hume has been a game-changer for me!" griffin and crosby shop their go-to: family pack - variety “Something for the whole fam” kelia shop her go-to: amber woods biome buddy “I’m a mother, I’m a wife, I’m a surfer, and I’m a huge Hume fan, I’ll never be able to live without it” selema shop his go-to: out west + wild coral “This is my duo. I go Coral on the left pit and West on the right. Coral...

Reggie Rocket reincarnated, cat lady, artist, gummy candy/solitaire addict, and one of the most entertaining humans, let alone skaters, today.     "Living Supernatural to me is forging your own path, finding your own success based on your inner drive and then getting to share that with the world."     See the whole story + some behind the scenes footage here

Hume co-owners and supernatural siblings Griffin and Crosby Colapinto have caught the surf world's attention with their shared atmospheric talent. The pair's rise to fame, their relationship with surfing and each other is the subject of Stab's latest short-film titled "DNA: The Colapinto Brothers"  

Our Butterfly Bombshell and co-owner blows us away in the semi-finals, watch the performance here.